Brand Guidelines

Branding kits usually consist of some or all of the following:

  • A selection of logo downloads in different formats and different styles
  • One or two CTA buttons
  • The official colors given in one or two values, usually including the hex value
  • The font used, unless it is a unique font created specifically for the brand
  • A list of correct use of the logo/name and a list of incorrect use of the logo/name
  • In some situations naming guidelines are also required